History of Compact Cars | The Henry Ford's Innovation Nation

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It can easily seat a household of four while also being able to carry groceries and luggage. You do require to believe about what impression this may give people of you however.

In this segment of The Henry Ford’s Innovation Nation, Mo Rocca talks with Curator of Transportation Matt Anderson about the history of compact cars.

Big cars ruled American roads in the 1950s, but some drivers preferred smaller, more fuel-efficient vehicles. They turned to imports or the few American automakers willing to serve what was then a niche market. But soaring gas prices in the 1970s finally pushed compact cars into the mainstream.

Featured in this segment from the collections of The Henry Ford:

1950 Nash Rambler — The 1950 Nash Rambler was an attempt to market a small automobile to the American public. Other independent automobile manufacturers had produced small vehicles, but none to the success of the Rambler. The compact Rambler was attractive, well equipped, and sensibly priced. But in the 1950s, big cars ruled. Only by 1960 did the larger “Big Three” auto companies produce an “in-between-sized” car.

1977 Ford Mustang II — Having grown larger and more muscular by the early 1970s, the Ford Mustang returned to its compact roots for 1974-1978. Mustang II was 19 inches shorter than the 1973 Mustang model — and seven inches shorter than the original 1965 Mustang. Though not especially loved today, Mustang II sold well in its time and kept the brand alive during a turbulent decade.

1981 Ford Escort GLX Sedan — Most Americans weren’t very interested in small cars — until 1973, when Middle Eastern oil-producing countries cut back on oil exports. Gas prices skyrocketed in the U.S., and shortages led to long lines at service stations. Many people still wanted big American-style cars, but more and more actually bought small four-cylinder, front-wheel-drive, European-inspired cars like this Ford Escort. “The new world car” evoked the Model T’s slogan: “the universal car.”

1983 Honda Accord LX Sedan — For decades, most Americans thought small cars were cheap and should be cheap. In the 1980s, the Honda Accord challenged that attitude. It was similar in price to the Chevrolet Impala, which was three feet longer with twice the horsepower. But the Honda was well built and reliable and included extras like air conditioning, cruise control, a cassette tape player, and a rear window defroster. Sales steadily increased.

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What Is Compact Cars, History of Compact Cars | The Henry Ford's Innovation Nation.

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